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Jun 06

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Press Release: MobileMonday Manila’s premiere

If the success of MobileMonday Manila’s opening night last May 9 is any indication, the Philippines’ mobile professionals will have exciting Mondays to look forward to.

MobileMonday is a global community, and Manila is the 121st city in the world to have its own MobileMonday chapter. MobileMonday Manila (or MoMoManila) provides a neutral venue for mobile visionaries, developers and individuals to share ideas, discuss trends, and network for the benefit of the entire mobile sector.

Three speakers had 15 minutes each to share their views on The Future of Mobile Innovation in the Philippines, the inaugural theme.

Manolo Almagro

Manolo Almagro, the senior consultant in charge of the development of digital channels for the Jollibee Group of Companies, talked about the explosive growth of m-commerce and what it means for today’s QSRs (Quick Service Restaurants). Manolo recently spearheaded the development of both the mobile app and mobile web versions of Jollibee’s highly successful online delivery platform. He mentioned – “With cheaper Android smartphones, more engaging mobile web experiences, and more options for online payment, we will see significant growth in m-commerce for QSRs over the next 3 to 5 years.”

Why do I think MoMo is important? – Because its anti-establishment. This group represents how a true industry group should behave – it’s not about selling, pitching or regulating, its just about helping the mobile community at large. The people speaking aren’t representing their companies, just talk about their personal convictions, their sole purpose is about sharing what they know, so that others can learn from their success or even their failures. Biggest benefit. The membership -is free, as it should be.

- Manolo Almagro

Gio Bacareza

Smart Communications’s Gio Bacareza, who heads Broadband, Internet and Data Services, made the case for SoLoMo: social-local-mobile. Filipinos are among the world’s most social: 78% of online Filipinos are on Facebook. Thanks to fast networks, powerful devices and affordable plans, sharing whatever you’re doing from wherever you are is becoming more and more widespread.

The Philippines used to be known for mobile innovation – we led the world in making mobile phones available to the masses. Now it’s time to recapture that edge. Mobile internet is the next revolution which is within the grasp every Filipino. But, we Telcos can’t do it alone. We need every member of the ecosystem, including the users themselves, to be collaborative engines for innovation. With MobileMondays, let’s rev up those engines!

- Gio Bacareza

Matt Briant

A quick overview of mobile advertising possibilities came from Matt Briant, Sales Director of Out-There Media. He pointed out five elements that can make mobile a successful environment for brand advertising: reason, permission, person, relevance and simplicity. He also shared a case study of lead acquisition via mobile for a recent promotion by HSBC.

The launch of MoMo Manila is a real sign of where the digital market is headed in the Philippines. The Mobile is such an important part of life here and this is being fully supported by the industry, clearly demonstrated by the level of interest from thought leaders to maximize the use of the mobile device for many everyday tasks and pastimes. The rate at which the Philippines will adopt and implement learnings from other parts of the world is staggering, we are already seeing this in the mobile advertising market with huge levels of participation from the consumers and the savvy brands that are identifying the value of this tool for direct engagement, are seeing some incredible results. All in the all the Philippines is a very exciting place to be indeed!

- Matt Briant

After the speakers came an enthusiastic open forum, moderated by Christian Besler, Senior Advisor at Globe Telecom and organizing committee member of MoMo Manila.

The next MoMoManila will be held on June 13, 2011.